DASSY workwear overall campaign renewal

The Belgian-based workwear company DASSY had been running a remarkable campaign policy for years, using the “invisible man” idea to feature their workwear garments in real-life situations.
For the marketing team at DASSY it was time to crank up the image quality when they approached Mike Van Cleven with the request of completely renewing their campaign images but holding on to the existing “invisible man” idea.

“And that’s exactly what we got: fresh and contemporary images with a cinematic feel, in real-life situations, and of the highest visual quality.”

– Pieter Canniere, Marketing Coordinator DASSY EUROPE

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